ELTRA NV

At Eltra, we supply a wide range of electrical and lighting products for the European market of Home Improvement. In our customer portfolio we distinguish a number of different customer segments, including DIY stores, online retail, garden centres, discounters, building materials and consumer electronics.

Eltra’s assortment consists of 12 different product groups with a total of 7000 SKU’s. Our experienced buyers, together with trade marketing, are busy optimising the product mix within their category on a daily basis. Thanks to optimal category management, we take care of maximum concerns and returns for our customers.

Our main product groups are sockets and switches, installation, cable, lighting bulbs, lighting fixtures, power connection, multimedia, batteries, security, ventilation, cooling and heating.

We partner up with well known A-brands such as Duracell, Legrand, Ledvance, Honeywell, Attema, GP, Trust, Wago and many more. We also develop several own brands within the different categories such as Profile, Prolight, BlooBoost, MEO and Ceezam. And last but not least we support our customers with their need for private labels.